Smarties Colour Distribution Research Project




This is a follow-up to my M&M Colour Distribution Research Project, and follows the same methodology.

For those of you unfortunate enough not to be Canadian, Smarties (Wikipedia) (Official) are a small, coloured candy with a hard shell and chocolate inside.

Once I’d started counting the M&Ms, I started to wonder about Smarties. So, I started to count them. Once I had 100 boxes sampled, I decided to make the information public. If you have any questions, feel free to contact me.

Average number of Smarties per package:

Average number of Smarties per package

Some Totals:

109 bags of Smarties, containing 5,428 Smarties, an average of 49.80 Smarties per bag.

Brown: 556
Pink: 678
Blue: 739
Green: 653
Yellow: 714
Orange: 566
Red: 797

If you are really are bored, you can look at all the colour information.  Please feel free to use this data for whatever you’d like.  I’d love to hear what you use it for.

6 thoughts on “Smarties Colour Distribution Research Project”

  1. Thanks this is great research. I’m looking st the probability of getting one of each colour when you shake 7 smarties out of a tube. The math didn’t account for reality and I hadn’t thought that the initial distribution of colour would be anything other than equal.

    I’ll plug your numbers into my simulation and see what happens!

  2. My university students in Biostatistics are sampling smarties packages to determine if the distribution of colours in boxes matches the “true” distribution. The lab was designed for M&Ms but I can only buy small boxes of Smarties in Canada. So I will use your data for the “true” distribution of colours. Thanks!!

  3. Thank you for this! We are from Germany and the topic just came up naturally in conversation. My little sister has an art project about food and smarties were the only blue food we could think of. Canadian smarties seem to differ from the European ones though, we had one long roll (130g) and were a bit confused to see canadians sell smarties in square packages.
    It contained 109 smarties, out of which 38 were orange, so that colour takes the lead by a lot. Blue was only second to last with 8 smarties, coming only before brown with just 6 smarties.
    Thank you for this interesting research!

  4. Interesting data. I was looking for an icebreaker activity for a small group, and came across the M&M Challenge. See below copy paste. During Covid, passing around a bag of candy for anyone to dip their hands into seems a bit offputting, so I have little “Halloween” small style smarties. I learned that there are 8 different colours, but I was interested in the distribution of the colours, which would help me decide what kinds of questions I should incorporate into the activity. Lo and behold, I googled and found your work. Who knew! And Thanks!

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